Americans Want in a Travel Destination

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Introduction

Travel has long been a passion for many Americans. Since the end of the COVID-19 pandemic, outbound travel from the US has rebounded strongly. According to the National Travel and Tourism Office, in 2024 U.S. outbound travelers (including Mexico, Canada, and overseas) reached 107.7 million trips. 

Trade.gov

But where do Americans choose to travel? Which countries are favorites, and why? In this article, we explore the top destinations, trends, motivations, and what makes each destination special. If you want deeper information on [Europe travel for Americans] or [Caribbean travel tips], check our internal pages.


Key Trends: What Americans Want in a Travel Destination

Before diving into specific countries, it’s useful to understand why Americans choose particular destinations.

  • Proximity & ease: Mexico and Canada are geographically close and have fewer travel friction points (shorter flights, familiarity). 
  • Trade.gov
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  • Cultural / historic experiences: Europe offers deep history, architecture, art, museums. For many Americans, weeks in Europe are bucket-list trips. 
  • VisaGuide.World
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  • Beach & sun / value: Caribbean destinations & Mexico beaches often offer high value, warm climate, all-inclusive resorts. 
  • Travel Off Path
  • Unique & exotic: Destinations in Asia, such as Japan, offer very different customs, food, technology, and landscapes that appeal to Americans wanting something different. 
  • Nomad
  • Affordability & length: Many Americans plan a trip months in advance. The average U.S. outbound traveler stays 15.3 nights abroad and spends ~$1,900 outside the U.S. 
  • Trade.gov
  • Purpose of travel: 61% travel for vacation/holiday, 27% to visit friends/relatives, 5% for business. 
  • Trade.gov

With that in mind, let’s explore the favorite countries.


Top Destinations Americans Visit

Here are the most popular countries for Americans, based on recent outbound data.

1. Mexico

Mexico remains #1 for Americans in terms of sheer volume. In 2024, U.S. visits to Mexico numbered ~ 39.9 million outbound trips. 

Trade.gov

Why Mexico is so popular

  • Proximity: Easy and often cheaper to fly, border crossing, or drive for Americans, especially from southern states.
  • Beach & Resorts: Cancun, Cabo San Lucas, Puerto Vallarta are major beach destinations with high levels of resort infrastructure and all-inclusive packages. 
  • Trade.gov
  • Cultural Attractions: Mexico City, Guadalajara, and historical sites draw people interested in culture and history.
  • Cost Value: Many Americans find Mexico to be great value for lodging, food, and entertainment.
  • Short Trips: For U.S. residents, Mexico is ideal for weekend getaways or longer stays without overseas travel complexity.

Best Places in Mexico for U.S. Travelers

  • Cancun – Beaches, nightlife, resorts.
  • Mexico City – Museums, food, history.
  • Cabo San Lucas – Beaches + desert landscapes.
  • Puerto Vallarta / Guadalajara – Culture, local life.

If you want tips on how to travel Mexico safely and on a budget, see our internal Mexico travel guide page.

2. Canada

Canada is consistently a top destination, with ~14.1 million visits from U.S. residents in 2024. 

Trade.gov

Why Canada?

  • Proximity & ease: Crossing by car from many U.S. states, or short flights especially in the northern U.S., make Canada a convenient option.
  • Nature & Outdoors: Canadian Rockies, Banff, Jasper, Vancouver, Banff National Park, Niagara Falls, and national parks offer spectacular scenery.
  • Cities & Culture: Toronto, Vancouver, Montreal, and Quebec City offer cosmopolitan culture, festivals, food, and bilingual experiences.
  • Seasons: Skiing in winter, hiking in summer, leaf seasons in fall.

3. United Kingdom

The UK is one of the leading overseas destinations. In 2024, the UK was a top overseas destination with ~ 6.0 million American travelers. 

Trade.gov

Why the UK?

  • History & Heritage: London, Edinburgh, castles, museums, royal palaces.
  • Language: English language makes navigation easier.
  • Cultural Exports: Americans are familiar with British culture through media, literature, TV and often want to explore the origins.
  • Ease of travel: Direct flights from many U.S. hubs.

Major UK Destinations

  • London – Big Ben, Westminster, museums, West End theatre.
  • Edinburgh – Castle, festivals.
  • Scotland & countryside – Highlands, lochs.

4. Italy

Italy is a perennial favorite. In 2024, ~ 4.2 million American outbound travelers visited Italy. 

Trade.gov

What draws Americans to Italy?

  • History & Archaeology: Rome’s Colosseum, Pompeii, Vatican, ancient ruins.
  • Food & Wine: Tuscany, Rome, Florence, Amalfi Coast.
  • Cities & Countryside: Florence, Milan, Venice, countryside in Tuscany & Sicily.
  • Scenic Beauty: Amalfi Coast, Cinque Terre, rolling hills.

5. France

France also draws ~ 4.1 million U.S. visitors in 2024. 

Trade.gov

Why France?

  • Paris: Eiffel Tower, Louvre, Seine, Notre Dame, romantic ambiance.
  • Culture & Art: Museums, art galleries, history.
  • Wine Country & Countryside: Bordeaux, Provence, Loire Valley.
  • French Riviera: Côte d’Azur, Nice, Cannes.

6. Dominican Republic

Caribbean destinations remain strong. The Dominican Republic saw ~ 3.7 million U.S. visits in 2024. 

Trade.gov

Why Dominica & Dominican Republic?

  • Beaches & Resorts: All-inclusive resorts offering great value.
  • Ease & Accessibility: Many flights from the U.S. East Coast, affordable packages.
  • Relaxation & Vacation: Great for family getaways, honeymooners, sun & sand escapes.

7. Spain & Other Europe

Spain, Germany, Ireland, and other European nations also receive significant U.S. tourism. In 2024 Spain had ~ 3.1 million U.S. visitors, Germany, Ireland etc. 

Trade.gov

  • Spain: Barcelona, Madrid, Seville, Ibiza.
  • Germany: Berlin, Munich, Oktoberfest, historical sites.
  • Ireland: Dublin, countryside, pubs, heritage.
  • Other European Favorites: Greece, Amsterdam, Switzerland. 
  • VisaGuide.World

8. Japan & Asia

Asia is growing in popularity. Japan ranks among the top travel destinations. 

Nomad

Why Japan?

  • Unique Culture: Traditional temples, tea ceremonies, modern tech, anime culture.
  • Tokyo & Kyoto: Contrast between ultra-modern and serene traditional.
  • Food: Sushi, ramen, street food, Michelin-star restaurants.
  • Scenery: Mount Fuji, cherry blossom season.

Other Asian Countries

While numbers are smaller relative to Europe or Latin America, destinations like Indonesia, Southeast Asia, India are increasingly popular. 

International Driving Authority


Comparative Table: Where Americans Travel Most (2024)

RankCountryApprox. U.S. Visits (Millions)
1Mexico~ 39.9 Trade.gov
2Canada~ 14.1 Trade.gov
3United Kingdom~ 6.0 Trade.gov
4Italy~ 4.2 Trade.gov
5France~ 4.1 Trade.gov
6Dominican Republic~ 3.7 Trade.gov
7Spain~ 3.1 Trade.gov

Case Studies: Detailed Look

Cancun, Mexico

Cancun deserves special mention. TravelOffPath reports that Cancun welcomes 6.16 million U.S. visits annually. 

Travel Off Path

 The beach, resorts, nightlife, and proximity to U.S. make it extremely popular. Many Americans choose Cancun for both luxury vacations and family getaways.

London, UK

London attracts roughly 4.9 million U.S. visitors annually. 

Travel Off Path

 Its blend of history, culture, music, theatre, and English language makes London a go-to destination for many U.S. travelers.

Paris & Rome

These cities embody art, architecture, romance, and history – they feature heavily in bucket lists.


What Influences American Travelers?

Visa & Travel Ease

Visa-free access and ease of entry matter. Americans generally enjoy visa­free or simplified access to many countries, especially in Europe. 

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 Smooth entry, good flight connections, and few visa hassles all enhance appeal.

Cost & Budget

As noted, the average U.S. outbound traveler is willing to spend ~$1,900 outside the U.S. 

Trade.gov

 But value for money matters. Mexico and Caribbean destinations often offer superior value (beaches, food, lodging) compared to many European capitals, though Europe offers depth of experience that many find worth the cost.

Length of Trip & Purpose

Longer vacations tend to go to Europe and Asia. Shorter trips, weekend getaways often go to Canada or Mexico. Vacation, holiday, and relaxation dominate as reasons for travel. 

Trade.gov

Culture Shock vs. Comfort

Some Americans want cultures similar enough to feel comfortable (UK, Canada), others want something very different (Japan, Italy, France). The balance between comfort and novelty plays a big role.


Tips for Americans Planning Travel

  • Book early: As average planning time is ~ 109 days before departure. 
  • Trade.gov
  • Off-season travel: For Europe, spring/fall offer great value.
  • Use local tours: In Italy or France, local guided tours can enrich experiences.
  • Travel insurance: Always consider travel insurance, especially for long overseas trips.
  • Language apps: Especially useful in non-English speaking countries.
  • Currency considerations: Monitor exchange rates. For example, a strong USD means more purchasing power abroad.
  1. External links: Use authoritative sources to back claims. For example:
    • National Travel and Tourism Office for outbound stats 
    • Trade.gov
    • TravelOffPath for destination numbers 
    • Travel Off Path

Summary & Outlook

In summary, Mexico and Canada dominate because of proximity and value. Overseas, UK, Italy, France, Spain, and Dominican Republic are top picks. Japan and other Asian destinations are rising. Americans increasingly value experiences and culture, balancing budget, novelty, and ease.

As travel continues to increase, especially with more Americans venturing further abroad, we expect:

  • Europe to continue recovering and growing in appeal. 
  • VisaGuide.World
  • Caribbean & Mexico to remain strong due to value, especially for short trips or long stays.
  • Asia destinations like Japan, Southeast Asia gaining more market share.
  • Travel trends towards “slow travel,” longer stays, deeper cultural experiences.

Final Thoughts & Call to Action

If you’re planning a trip from the U.S., consider which type of experience you want: comfort vs. adventure, culture vs. beaches, short vs. long trips. Use this as a roadmap:

  • For value + relaxation, look at Mexico and Dominican Republic.
  • For history, art, and culture, consider Italy and France.
  • For English language + heritage, UK and Canada shine.
  • For unique culture & modern/traditional contrast, Japan is ideal.

If you found this helpful, check out our Europe Travel Guide and our Caribbean Vacation Planning pages for detailed itineraries, packing lists, and budget breakdowns.

Thank you for reading. Safe travels! 🌍


External Sources & Further Reading

usa travell
In summary, Mexico and Canada dominate because of proximity and value. Overseas, UK, Italy, France, Spain, and Dominican Republic are top picks. Japan and other Asian destinations are rising. Americans increasingly value experiences and culture, balancing budget, novelty, and ease.

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